Exchange rates make Korea "great value"

Foreign exchange rates are making Korea a "great value for money" destination, it has been claimed.

The strength of the sterling against the won at the moment should make it an affordable destination for Brits, explained marketing manager at the Korean Tourism Organisation Michael Michael.

He added that the Asian country is "rapidly" selling itself and becoming an increasingly popular location to stop over on the way to Singapore and Hong Kong.

Mr Michael said spring and autumn were the best time to visit and it has a "fantastic mix" of ancient and hi-tech culture.

There has also been an increase in Japanese tourists recently, due to the strength of the yen against the won.

According to the Korea Herald, the number of visitors from Japan jumped from 13.28 per cent in November to 52.72 per cent in December.

The Korean Tourism Organisation also reported recently that the country's foreign exchange earnings amount to 85.5 per cent more than the average for the electronic industry, which is 69.1 per cent.